Duer Performance & Arcade Belts

Sharing a trip or a shoot can be a great option for complimentary brands, allowing them to access higher production values at a shared cost. This is what we did recently for Duer Performance and Arcade Belts, who are both represented in Europe by brand incubator and distributor Hectic.

Details

• Collection: Duer Performance and Arcade Belts

• Date: September 2025

• Location: Devon, South West UK

• Photographer: Sam Rogers

• Talent: Lucy Campbell and Alex Libby

What We Did

“Travel is more than a destination. It is the miles in between. The quiet bits. The shared jokes in the rain.”

This was the theme for this shoot, documenting a coastal hike and camp out for surf. Nothing staged, just gear that Lucy and Alex would actually wear and use while chasing light, tides and whatever the day brings.

We worked with photographer Sam Rogers for this shoot, hiking along a network of sand dunes to a quiet corner where we pitched up, caught some waves, then put the coffee on. The cameras came out to document the day, not control it. We told the story of a day out, of accessible adventure, and brought back images that feel like memory not marketing to provide real ROI for both of the brands involved.